Digital Marketing – Website Traffic Analysis, Affiliate and Ad Designing: Online Course
Affiliate Marketing
Q8. What is affiliate marketing?
Ans: The simplest explanation is that affiliate marketing is when you offer your product or service to publishers (aka affiliates) to promote on your behalf. In return, you’ll be expected to pay a commission every time a sale is made that can be directly attributed to that publisher (or affiliate).
Since affiliate marketing is inherently performance-based, you only pay for results in the form of increased revenue.
Q9. How can affiliate marketing help my business?
Ans: Affiliate marketing helps your business by:
- Giving you access to professional marketers (the publishers)
- Exposing your products to new audiences through the promotional activities of your team of publishers
- Offering a cost-effective marketing method with a good ROI
- Saving time on marketing which you can spend on other aspects of your business
Q10. How it works
1. An affiliate refers potential customers to a merchant’s website
2. Some of those customers performs a desired action
3. The merchant rewards the affiliate for each desired action resulting from the affiliate’s referral
Q11. Explain the Types of Affiliates Sites
Ans: Types of Affiliates Sites are following:
Shopping – site are virtual malls. The consumer shops for various brands and products on site. These sites are not driven by particular coupon or deal offer
Coupon/Deal – most popular affiliate model. These sites are shopping sites that require merchant to provide consumer with either a coupon, percent off savings, or free shipping offer
Comparison Shopping – sites sell items using a comparison model. These sites usually require a data feed of merchants’ products.
Loyalty/Rewards – sites where a percent of the merchant’s commission is used to pay reward to consumer. Allows consumer to select their reward option. Rewards can include cash, airline miles, credit card points, or donation to charity or organization
Content – sites are usually not shopping sites. Consumers go to sites because the content is of particular interest. Sites to particular product contained in site.
Search – affiliates promote merchants via search engine marketing, using either natural or paid search practices.
Blogs/Forums – sites post or feature article that focus on a particular product or merchant and include an product affiliate link to the product.
Q12. Write Down the Advantage and Dis Advantage of Affiliates Marketing
Ans: Advantage and Dis Advantage of Affiliates Marketing are following:
Email Marketing
Q13. WHAT IS EMAIL MARKETING
Ans: Email marketing is used to promote your business through Emails where you can approach thousands of customer’s with the single click. You can use different ways to send Email Email marketing is the best and effective way of communication. It also allow you to monitor the results of your email campaigns on the real time basis. Senders and receivers can communicate directly with each other.
Q14. HOW IT WORKS
Ans: Concept is very simple, although ways could be different you can go through the different ways to use email markeing like use of softwars to sync all the emails together etc. Sending one email to thousands of customer’s on the real time and check the success rate, delivery percentage to know customer’s behavior.
Q15. Write Down the Advantage and Dis Advantage of Email Marketing
Ans: Advantage and Dis Advantage of Email Marketing are following:
Digital Marketing: Online Course
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