Digital Marketing – Tools of Digital Marketing: Online Course
Tools of Digital Marketing: So let’s talk about those best digital marketing tools which will prove to be very useful for product marketing. one by one we will discuss the merits of all these marketing tools and especially the limitation.
Digital Marketing Tools Types
We can divide digital marketing tools into two categories: Offline Digital Marketing Tools and Online Digital Marketing Tools, Online Marketing Tools include all those strategies and online platforms, in which we can digitally provide information about our products and services to the targeted audience with the help of the Internet. On the other hand, in offline marketing, traditional but effective methods of marketing are used to advertise your product.
Offline Digital Marketing Tools
Offline marketing strategies use offline media channels to create awareness about a company’s products. It is the process of reach targeted users and selling products or goods through offline channels like print advertising, telemarketing etc. But there is no internet involved in this method. This is the one of the traditional way of marketing and it can still be highly effective on this day.
Many small businesses use it for brand awareness or to support industry associations, their community, or other small businesses.
Advantages :
- Easier to Implement
- Less Time Consuming
- Reach local target audiences easily
Disadvantages :
- It is time consuming.
- Limited Audience/ No Targeting
- Harder to interact with potential to new customer
- Generic, not Versatile
- Higher cost for limited results
Online Digital Marketing Tools
Online marketing is referred to as online advertising or Internet marketing. The following seven are the major types of online digital marketing:
Search Engine Optimization (SEO)
Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
Advantage of SEO
- Expand your customer base and target audience
- Cost effective
- Long term standings
- Free traffic
- Targeted traffic
- Higher sales (ROI)
- Global reach
Disadvantage of SEO
- It’s hard work and time consuming
- No one really understands how Google works
- If your competition is high, it gest more difficult
- Takes a long time to see the best results
- Gestation period is long
- On going process
PPC(PAY PER CLICK)
What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically.
Advantage of PPC
Disadvantage of PPC
- Missing bulk of the traffic (focusing only on selected keywords)
- No guarantees
- Heavy competition
- Less trusted
- Expensive
- Complicated
Social Media Marketing (SMM)
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Facebook, Twitter, Instagram, YouTube, and LinkedIn are some of the most prominent social media platforms. And social media marketing involves gaining traffic and attention from these channels.
ADVANTAGE OF SMM
- Increased Brand Awareness
- More Inbound Traffic
- Improved Search Engine Rankings
- Higher Conversion Rates
- Better Customer Satisfaction
- Improved Brand Loyalty
- More Brand Authority
DISADVANTAGE OF SMM
- Negative feedback
- Potential for embarrassment
- Time intensive
CONTENT WRITING
A website content writer or web content writer is a person who specializes in providing relevant content for websites. Every website has a specific target audience and requires a different type and level of content.
ADVANTAGES AND DISADVANTAGES
- You can get a lot of work
- You’ll get disciplined
- The rates are poor
- It’s ghostwriting
- It’s addictive
- You can practice alot
Affiliate marketing
Affiliate marketing is a commission-based arrangement typically between an online retailer and an external website. The purpose is to generate traffic and sales through referrals.
Email marketing
Email marketing is a type of direct marketing that uses emails to deliver marketing messages to its audience.
Is Digital Marketing used in all business? B2B and B2C?
Digital marketing works in any business and in any industry. No matter what your company is selling, with the help of digital marketing, you can understand your consumer, understand their needs and finally create online content according to their needs.
B2B Bussines to Bussines
If your company is B2B, then the main work in your digital marketing will be about online lead generation, in which finally you will have to talk with a salesperson. For this reason, your marketing strategy here should be such that you can mobilize maximum quality leads to your salesperson via your website and supporting digital channels.
B2C Bussines to Customer
If your company is B2C, then the main task in your digital marketing will be to bring more and more people to your website and make them your customers without the need of any salesperson. For this reason, you do not need to focus much in lead generation, rather you should be more focused on the journey of any buyer, which he can easily migrate to your website and finally make his purchase.
This is why channels such as Instagram and Pinterest are more valuable for B2C companies than business-focused platforms LinkedIn.
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