Google Adwords

Q11. What is AdWords? 

AdWords is the Googles version of the pay per click advertisement. it allows you to advertise your business on online with your website link to your particular keywords or key phrases. Based on the users search queries Google will display your ads on the right side of the SERP only if search queries matches your keywords. At the same if your ads get the users click then you can pay for the amount that you bid.

Q12. Explain how AdWords work?

Google AdWords uses the bidding system to rank the listings. The system determines the ad position based on the Maximum bid & Quality Score of the ad. Higher the maximum bid and Quality score, better are the chances of being on top of the page. The best-combined maximum bid and the quality score get the top position.

The actual CPC will be finalized by the ad rank of your next highest ad divided by Quality score. Once a query is requested, Google processes the request and execute the action which determines the ad positions. Advertisers need to pay only when user click their ad. So, optimizing the Quality score is vital to improve your ad rank without increasing the maximum bid.

Q13. Explain the Three Important Terms of AdWords.

Ans: AdWords allows you to buy your business ads using three terms which include Cost Per Click,Cost Per Impression, or Cost Per Conversion.

• Cost per click means that you pay for each click on your ads. Here you will set maximum CPC amount that you willing to pay for each click. It is also referred as pay-per-click.
• Cost per Thousand Impression means that you paying for your ad to display on the Google Display Network. So you have to pay for each set of a thousand impressions of your ads.
• Cost Per Conversion isthe final alternative, and this essentially means youre paying for every person who comes to your site via your ads and completes a sale. Clearly this is a great choice for small business, but remember this is probable the most costly choice offered.

Q14. Why to use Google AdWords?

Ans: Basically there are peoples who visiting websites for gaining information or to get the service or products. People who trying to gather information would likely to find their website through a search result, but people who like to get a product or service prefer to click an ad they have found. So Google Adwords is the best tool to reach your audience quickly.

Q15. Write Down the Benefits that Google AdWords offer

Ans: the Benefits that Google AdWords offer are following:

• Helps to bring the target audience to your website.
• Helps to work within your decided budgets.
• Helps to grow your advertising skills.
• Helps to promote your product / services in fastest way.

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