What is marketing? and What is Digital Marketing? we all ready discuss on previous lectures. So today we will discuss some important topis such as Search engine marketing (SEM) meaning and use of SEM, Tools used – PPC, Google Adwords , Dispaly Advertising Techniques, Report Generation.

Search Engine Marketing

Search Engine Marketing

Q1. What is search engine marketing?

Ans: Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).
While the industry term once referred to both organic search activities such as search engine optimization (SEO) and paid, it now refers almost exclusively to paid search advertising.
Search engine marketing is also alternately referred to as paid search or pay per click (PPC).

Q2:How many ways to show up at the top of the result in SEM

Ans: There are two main ways to show up at the top of the result.
• Organic or natural results are usually displayed in the center of the page and are selected by Google’s algorithm. This algorithm assesses both the relevance of the website (the quality of the content and to what extent it responds to a specific search) and the authority of the website (links from other pages).
• Paid results are also displayed at the top of the page but in a column on the right. Unlike organic results, here the advertiser must pay a certain amount for each click on their ad. To buy advertising space on search engines, it is necessary to use platforms such as Google Ads.

Q3. Why is SEM important?

Ans: Coupled with SEO, SEM helps your business be on the top of search results in Google, Bing, and other search engine players. The first page of search results gets over 71% of all the clicks.
Search engine marketing becomes more and more significant as a traffic generation channel. While click-through rates of organic search results have fallen by 13% in the first quarter of 2019, SEM skyrocketed by 75% in the same span.
Better yet, audiences are loyal to SEM. 75% of people said paid search ads help them find the information they search for, and over 30% clicked on a paid search ad because it directly answered their search query.
This data shows that search engine marketing is a great traffic source and customer acquisition channel. Read on to learn how your business can benefit from SEM.

Q4. How SEM Works.

Q5. What is the Difference Between SEM and SEO?
Or
Write a Pros and Cons of SEM

Q6. How to Use SEM

Ans: Use SEM are following with the help of steps:

1. Create a strategy
2. Collect a list of keywords
3. Add organic search promotion
4. Experiment with different types of ads
5. Check your campaign regularly

Launching a new complicated marketing channel from scratch can be tough. To make your experience with SEM smoother, stick to this list of the essential steps.

1. Create a strategy. Start by setting short and long-term goals for your SEM and align them with your business needs. For instance, if you want to gain more revenue, decide how many new customers you need to acquire to achieve this result. Then, define the amount of traffic you need and the budget you have. It will help you understand what campaigns, and with which frequency, you should use to meet your goals.
2. Collect a list of keywords. Before rolling out a paid campaign, generate a list of keywords associated with your business. You can copy keywords from competitors, generate them with online tools, such as Google Keyword Planner, or brainstorm with your colleagues. You are free to use more specific or general keywords and combinations of both. The main rule here is to only go for relevant words.
3. Add organic search promotion. Paid and organic search engine promotion activities work better together. Produced correctly, they reinforce each other and bring greater results. So, remember to add or tailor SEO to your SEM. To start search engine optimization from scratch, follow the tips from our guide on building an SEO strategy.
4. Experiment with different types of ads. Different types of ads may be more or less effective for certain businesses. To find the best option for you, try various ad formats, such as text or shopping ads. Test several ad platforms; chances are that underestimated paid submissions with Yahoo will be more effective for you than popular Google ads.
5. Check your campaign regularly. To evaluate the effectiveness of your search engine marketing campaigns, remember to keep track of their results. Check them once or twice a week to be able to make changes in case something goes wrong. Record all of the data and look for trends.

आशा करता हूँ, कि यह आर्टिकल आपको पसंद आया होगा तो सोच क्या रहे हैं अभी इसी वक्त इसे अपने दोस्तों के साथ सोशल मीडिया पर Share करें।

Thanking You………………धन्यवाद………………..शुक्रिया………………..मेहरबानी…………………..

Read More

• R Language
• Digital Marketing