Digital Marketing – Traditional Marketing Vs Digital Marketing: Online Course
Traditional Marketing Vs Digital Marketing: We always keep hearing about traditional marketing and Digital marketing. what’s the difference between the two and which one should you use? Here’s everything you need to know.
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Traditional Marketing Vs Digital Marketing
What is traditional Marketing?
Generally, traditional marketing means that marketing which has been going on since ancient times. Before the world of the Internet there was a different world. The activities that promote business in this world are called traditional marketing. There was a different approach to doing these activities.
Traditional marketing is when marketing activities are carried out in the traditional way, i.e. through newspaper, television, radio and magazine.
Why Use Traditional Marketing?
Traditional marketing still has its place in a small business’ strategy. Traditional marketing still plays an important role in our day to day lives.
Many small businesses use it for brand awareness or to support industry associations, their community, or other small businesses.
Pros & Cons of Traditional Marketing
Pros of Traditional Marketing
- Easier to Implement
- Less Time Consuming
- Reach local target audiences easily
Cons of Traditional Marketing
- Limited Audience/ No Targeting
- Harder to interact with potential to new customer
- Generic, not Versatile
- Higher cost for limited results
What is Digital Marketing?
Definition 1
It is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. (Wikipedia)
Definition 2
It is the act of selling/promoting products or services through channels such as social media, SEO, email, and mobile apps. Basically, It is any form of marketing that involves electronic devices.
It can be done online and offline, and in fact, both kinds are important for a well-rounded digital marketing strategy.
Promoting products or services with the help of computer and internet is called Digital Marketing.
It is like a big umbrella within which all our online efforts are absorbed. In this digital business, mainly Google Search, Social Media, email and other websites are used, to connect with more and more people.
Why we used digital marketing?
It is the way to reach the right customer through online over the world and engaging with right audience.
Main goal of digital marketing is generating sales and promoting the services and creating brand and identity over the internet.
Pros & Cons of Digital Marketing
Pros of Digital Marketing
- Reach a global & local audience
- Easy to target specific audience
- Personalized ad content/copy
- Reach customers through platforms they already engage with
- Lower Costs
- Generator conversation rates.
Cons of Digital Marketing
- Required Training & Skill
- High competition
- Time Consuming w/o help
Difference b/w Traditional Marketing & Digital Marketing
| BASIS FOR COMPARISON | TRADITIONAL MARKETING | DIGITAL MARKETING |
| Meaning | Traditional marketing is when marketing activities are carried out in the traditional way, i.e. through newspaper, television, radio and magazine. | It is the act of selling/promoting products or services through channels such as social media, SEO, email, and mobile apps. Basically, It is any form of marketing that involves electronic devices. |
| Nature | Static | Dynamic |
| Communication | unidirectional | bidirectional |
| Medium of communication | phone calls, emails, and letters | social media websites, chats, apps and Email |
| Audience | It is best for reaching local audience. | It is very effective for reaching global audiences. |
| Effectiveness and expensiveness | Less effective more expensive | Less expensive more effective |
| Tracking | Not possible | Possible |
| Results | Delayed results | Quick and real-time results |
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