Traditional Marketing: The world is changing every nanosecond, marketing is also spinning under a whirlwind of change. New marketing methods such as e-marketing and online marketing have evolved. Yet traditional marketing continues to dominate with many corporates.

WHAT IS TRADITIONAL MARKETING?  

• It is a common marketing method.
• It require a substantial time and budget to get the desired result.  
• The various media for traditional marketing are: TV and Radio, Newspaper, Magazines, Posters and Billboards, Mailers or Flyers.  
• It method will usually use it’s product or service unique point to differentiate itself from it’s competitors.

Traditional Marketing`s Tools

• Hoardings
• Magazines
• TV/Radio
• Print media
• Networking
• Direct Mail
• Cold Calling

Hoardings

Billboards are a great innovative use of unoccupied space viewable by a large diverse group.

However, they are great for one thing: advertising to everyone on the road. There are only a few broad targeting options with billboards mostly based on the amount of traffic. So, how do you track effectiveness?

Magazines

Magazine advertising is another great method to reach your audience. Magazines provide many more targeting options but can you truly track effectiveness? To track your effectiveness you would have to be able to determine the following: How many people viewed the magazine (not just subscribers, but all viewers)?

TV/Radio

TV and Radio advertising is another great advertising method that offers additional targeting options.

TV and Radio are wonderful mediums because you can catch viewers when they are most focused. However, there are still limitations with tracking effectiveness.

To track effectiveness you would need to determine the following: How many listeners/viewers (number of viewers/listeners that are actually listing to one media device)? How many people processed the message and reacted? How many people requested information or purchased from advertisers (conversion)?

Print media

Print media are lightweight, portable, disposable publications printed on paper and circulated as physical copies in forms we call books, newspapers, magazines, and newsletters. They hold informative and entertaining content that is of general or special interest.

Networking

Networking is one of the oldest forms of marketing. It gives you a great platform to meet new people, influencers, potential partners and clients, where you can exchange ideas and experiences. It helps you to keep updated with all the new trends and build useful business contacts that might help you advance your business and increase your sales.

Direct mail

Direct mail marketing sends print materials like letters or postcards to the addresses of potential customers living in your target area. You can send direct mail to people who have expressed interest in the company or its products.

Cold Calling

It is a technique in which a salesperson contacts individuals who have not previously expressed interest in the offered products or services. Cold calling typically refers to solicitation by phone or telemarketing, but can also involve in-person visits, such as with door-to-door salespeople.

Face to Face

Face-to-face communication refers to the interaction between two or more people where everyone is in direct contact with each other. It is also known as personal communication because people through this type of communication process can send and receive key information one-on-one. Face-to-face communication is one of the best ways of building strong relationships.

Advantage and Disadvantage of Traditional Marketing

Advantages of Traditional Marketing

1. It Targets Local Customers!
2. With Traditional Marketing, You Can Attract Local Customers More!
3. Marketing is easy through posters, television, radio and newspapers!
4. Customers understand traditional marketing quickly!
5. You don’t need internet to understand Traditional Marketing!

Disadvantages of Traditional Marketing

1. Less customers are attracted in traditional marketing!
2. It can only target local customers!
3. Traditional marketing costs more money!
4. In traditional marketing, there is a problem in understanding the people!

Conlusion

Although there are many useful digital tools available, but many people find traditional marketing strategies more productive. You can still see flyers, billboards and signs all over town, simply because they are still in effect. Traditional methods are still effective if used for the right audience and in the right place and situation.

आशा करता हूँ, कि यह आर्टिकल आपको पसंद आया होगा तो सोच क्या रहे हैं अभी इसी वक्त इसे अपने दोस्तों के साथ सोशल मीडिया पर Share करें।

ThankingYou………………धन्यवाद………………..शुक्रिया………………..मेहरबानी…………………..

Reference

6 Advantages of Traditional Marketing

Read More

• Introduction of Marketing
• Evolution of Marketing